Walkabout Planner

Interactive production for Tribal DDB Sydney

Launch Website

Creating a microsite that presents amazing holiday destinations to its users and makes the agony of choice much easier.

To encourage travelers to visit Australia, Design Royale worked with DDB & Tourism Australia to create Walkabout Planner. Walkabout Planner lets users virtually explore Australia. The Walkabout Planner allows them to plan their journey through a variety of interactive and engaging holidays.

Users can explore the trips in planned itineraries, by map, or filter the trips according to the type of experience they're after. Users can also select highlights to create their own adventure, and then download their personalised itinerary once they find the perfect holiday.

As technological partner to Tribal DDB Sydney we created a site which was both engaging and user friendly, leading to a successful campaign site for Tourism Australia.

Walkabout Planner was nominated for a Webby Award in 2010.

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