FWA - Mobile of the Day
Design Royale is located in the heart of bustling Ultimo, a short stroll from Broadway Shopping Centre.
Pepsi, Skin It To Win
Digital campaign to promote the Pepsi V8 supercar
Digital campaign to promote the Pepsi V8 supercar
Design Royale worked with MC Saatchi to create an emotive digital campaign, which targets motor sport enthusiast and sport fans. The campaign gives fans the opportunity to have their own artwork featured on a V8 Pepsi supercar, during the V8 Supercars Championship.
Design Royale began the campaign by sketching and storyboarding both intro and outro scenes. Inspiration for the look and feel came from the grungy street art inspired artwork from the Pepsi V8 Supercar.
The campaign encompasses all elements of a digital campaign: branding, video/film direction and production, 3D integration and social media strategy. Users were involved in designing his or her own supercar in real time 3D. The car design is then submitted to a gallery to be voted on. Simultaneously, a high res image of the car driving through warehouse and suburban streets is rendered dynamically and sent to the user via email. Videos are seeded across Youtube channels to gain more social media traction.
Maintaining the grungy street art theme was important as Design Royale designed the suburban warehouse surroundings. From there, Design Royale began matte painting, 3D animatics and thinking about how users can design and interact with the car within the warehouse scene.
The campaign was a huge success, despite the challenges from both a creative and technical aspect. The gallery gained hundreds of entries within days of going live.
Our Projects
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Volkswagen Driving Experience
E-Commerce website
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ABC 4 Corners
iPad application
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Billabong - Life's Better!
Show us why life is better!
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Lenovo - Do Machines
We make the tools, you make them DO!
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MTV Travel Co
A travel-driven global campaign, aimed at Generation Y
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Parklife
Parklife 2011 Music Festival site
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Toyota, Like My Ride
Social driven microsite, where 'Liking' reduces the price of he car!
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Pepsi, Skin It To Win
Digital campaign to promote the Pepsi V8 supercar
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Billabong Jeans, Together
Digital campaign to promote a new range of jeans
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Online re-brand for Warner Music
An online re-brand for Warner Music
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Mobile Website
Mobile site to showcase our portfolio & approach to mobile
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I surf because...
Integrated global digital campaign for Billabong
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Design Royale Circle of Trust
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I surf because...
BillabongIntergrated global digital campaign
FWA - Site of the Day 
Webby Awards (Nomination) -
Rice Daubney
Rice DaubneyWebsite & mobile design/development, Royale/CMS
FWA - Site of the Day Webby Awards -
Walkabout Planner
Tribal DDB/Tourism AustraliaInteractive trip planner, Royale/CMS
Webby Awards (Nomination) -
Total Capital Solutions
Goodby, Silverstain & PartnersInteractive website production, Royale/CMS
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The Burg
Gigante Vaz & Partners New YorkInteractive production for Gigante Vaz & Partners New York
