FWA - Mobile of the Day
Design Royale is located in the heart of bustling Ultimo, a short stroll from Broadway Shopping Centre.
I surf because...
Integrated global digital campaign for Billabong
Collaborating with Billabong, we created a global digital campaign that asks surfing fans why they love to surf.
Design Royale worked with Billabong to help conceptualize the campaign, getting online users to visually and emotionally engage with the competition. Users are able to choose their best snapshots from the surfing videos and personalize their own wallpaper by ending the statement – “I surf because…” The wallpaper is submitted to Billabong for review and made available to share with friends.
The Billabong campaign successfully utilizes Facebook and Twitter to drive traffic and spread campaign awareness on a global level. Within the first month of going live the site picked up over 11,000 competition entries with an average time on site of nearly 6 minutes.
This resulted was not only a highly awarded campaign, but a campaign that had provided brand awareness and reach on a global scale.
The site was awarded FWA Site of the day in 2010.
Our Projects
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Volkswagen Driving Experience
E-Commerce website
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ABC 4 Corners
iPad application
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Billabong - Life's Better!
Show us why life is better!
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Lenovo - Do Machines
We make the tools, you make them DO!
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MTV Travel Co
A travel-driven global campaign, aimed at Generation Y
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Parklife
Parklife 2011 Music Festival site
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Toyota, Like My Ride
Social driven microsite, where 'Liking' reduces the price of he car!
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Pepsi, Skin It To Win
Digital campaign to promote the Pepsi V8 supercar
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Billabong Jeans, Together
Digital campaign to promote a new range of jeans
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Online re-brand for Warner Music
An online re-brand for Warner Music
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Mobile Website
Mobile site to showcase our portfolio & approach to mobile
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I surf because...
Integrated global digital campaign for Billabong
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Design Royale Circle of Trust
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I surf because...
BillabongIntergrated global digital campaign
FWA - Site of the Day 
Webby Awards (Nomination) -
Rice Daubney
Rice DaubneyWebsite & mobile design/development, Royale/CMS
FWA - Site of the Day Webby Awards -
Walkabout Planner
Tribal DDB/Tourism AustraliaInteractive trip planner, Royale/CMS
Webby Awards (Nomination) -
Total Capital Solutions
Goodby, Silverstain & PartnersInteractive website production, Royale/CMS
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The Burg
Gigante Vaz & Partners New YorkInteractive production for Gigante Vaz & Partners New York
