Design Royale is located in the heart of bustling Ultimo, a short stroll from Broadway Shopping Centre.
Billabong Jeans, Together
Digital campaign to promote a new range of jeans
Digital campaign to promote a new range of jeans
Design Royale worked with Billabong on an exciting new campaign to launch Billabong’s new range of men’s and women’s jeans. The site tells the tale of two young lovers, told through an interactive journey.
Design Royale conceptualized and created the site to showcase the new range of jeans within the narrative of the short film format TVC. The campaign creates an emotional connection between the brand and audience, taking users into the Billabong Jeans story.
To extend the theme of the TVC, Billabong are giving their online audiences the chance to win a trip to LA to attend the international event ‘Billabong Design For Humanity’ which brings together art, design and music all in the name of charity.
The main competition mechanic utilizes Facebook profile matching mechanics to bring its users together.
The campaign will roll out across Billabong’s international markets throughout 2011.
E-Commerce website
iPad application
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