Billabong Jeans, Together

Digital campaign to promote a new range of jeans

Launch Website

Digital campaign to promote a new range of jeans

Design Royale worked with Billabong on an exciting new campaign to launch Billabong’s new range of men’s and women’s jeans. The site tells the tale of two young lovers, told through an interactive journey.

Design Royale conceptualized and created the site to showcase the new range of jeans within the narrative of the short film format TVC. The campaign creates an emotional connection between the brand and audience, taking users into the Billabong Jeans story.

To extend the theme of the TVC, Billabong are giving their online audiences the chance to win a trip to LA to attend the international event ‘Billabong Design For Humanity’ which brings together art, design and music all in the name of charity.

The main competition mechanic utilizes Facebook profile matching mechanics to bring its users together.

The campaign will roll out across Billabong’s international markets throughout 2011.

Our Projects

  • Volkswagen Driving Experience

    E-Commerce website

    View Details

  • ABC 4 Corners

    iPad application

    View Details

  • Billabong - Life's Better!

    Show us why life is better!

    View Details

  • Lenovo - Do Machines

    We make the tools, you make them DO!

    View Details

  • MTV Travel Co

    A travel-driven global campaign, aimed at Generation Y

    View Details

  • Parklife

    Parklife 2011 Music Festival site

    View Details

  • Toyota, Like My Ride

    Social driven microsite, where 'Liking' reduces the price of he car!

    View Details

  • Pepsi, Skin It To Win

    Digital campaign to promote the Pepsi V8 supercar

    View Details

  • Billabong Jeans, Together

    Digital campaign to promote a new range of jeans

    View Details

  • Online re-brand for Warner Music

    An online re-brand for Warner Music

    View Details

  • Mobile Website

    Mobile site to showcase our portfolio & approach to mobile

    View Details

  • I surf because...

    Integrated global digital campaign for Billabong

    View Details

  • Volkswagen Driving Experience

    Play Communication

    E-Commerce

    View Project

  • ABC 4 Corners

    ABC

    iPad Application

    View Project

  • Billabong - Life's Better!

    Billabong

    Mobile & Facebook App & Microsite

    View Project

  • Design Royale Circle of Trust

    View Project

  • Lenovo - Do Machines

    Lenovo

    Mobile & Microsite

    FWA - Mobile of the Day

    View Project

  • MTV Travel Co

    MTV

    Microsite campaign

    View Project

  • Parklife

    Fuzzy

    Website

    View Project

  • Toyota, Like My Ride

    One Green Bean/Toyota

    Social Buying

    View Project

  • Pepsi, Skin It To Win

    Pepsi

    Online Digital Campaign

    View Project

  • Billabong Jeans, Together

    Billabong

    Campaign Microsite

    FWA - Site of the Day

    View Project

  • Online re-brand for Warner Music

    Warner Music Australia

    Microsite

    View Project

  • Mobile Website

    Design Royale

    Mobile

    FWA - Mobile of the Day

    View Project

  • I surf because...

    Billabong

    Intergrated global digital campaign

    FWA - Site of the Day
    Webby Awards (Nomination)

    View Project

  • McDonald's

    Brighter2/McDonalds

    E-learning platform, Royale/CMS

    View Project

  • Ice Break

    Three Drunk Monkeys

    Papervision 3D game

    View Project

  • Warner Music

    Warner Music

    Ongoing digial strategy, creative & production

    View Project

  • Rice Daubney

    Rice Daubney

    Website & mobile design/development, Royale/CMS

    FWA - Site of the Day
    Webby Awards

    View Project

  • ACC

    Australian Copyright Council

    Website design and development, Royale/CMS

    View Project

  • Tweetscup

    Design Royale project

    Twitter World Cup visualization

    View Project

  • Walkabout Planner

    Tribal DDB/Tourism Australia

    Interactive trip planner, Royale/CMS

    Webby Awards (Nomination)

    View Project

  • Kasabian Asylum

    Sony Music

    Platform game

    View Project

  • Nokia

    Nokia

    Interactive campaign, Royale/CMS

    View Project

  • Total Capital Solutions

    Goodby, Silverstain & Partners

    Interactive website production, Royale/CMS

    View Project

  • The Burg

    Gigante Vaz & Partners New York

    Interactive production for Gigante Vaz & Partners New York

    View Project

  • Tic Tac

    Ferrero

    Online media campaign

    View Project

  • CBA Banners

    Goodby Silverstein & Partners

    Online media campaign

    View Project

  • Wicked Energy

    P&N Beverages

    Website and Papervision 3D Game

    View Project

  • Dove Go Fresh

    Ogilvy Interactive Sydney

    Interactive production

    View Project

  • Standard Chartered

    Tequila Sydney

    Interactive production

    View Project

Social Media Campaigns
Mobile Projects

Our Products and Apps