ACC

Website for Australian Copyright Council

Launch Website

Design Royale worked with the Australian Copyright Council to conceive, design and develop a new corporate website and to modernise the not-for-profit organisations brand.

The brief was to communicate with the Council's artistic audience through an effective and engaging website that better meets the objectives of assisting copyright owners and being actively involved in lobbying government on copyright policy.

Core to the strategy was an in-depth information architecture process and developing a search system where users can filter the hundreds of documents based on keyword.

The new site uses Design Royale's own content management system Royale/CMS, giving the Council's team a user-friendly interface to handle the extensive data that the organisation publishes.

The Council selected Design Royale because of the strength of their pitch, after a process involving four agencies.

"We thought long and hard about which company to go with", says Mary-Anne Reid, Australia Copyright Council's Chief Executive Officer. "In the end, it was the combination of Design Royale's creative flair and its emphasis on making the site as user-friendly as possible."

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